PRIVACY POLICY
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from trndbot.com (the “Site”). It also explains your rights regarding your personal information and how you can exercise those rights.
1. Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
Technologies Used to Collect Device Information:
• Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
• Log Files: Track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers or other payment methods), email address, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are referring to both Device Information and Order Information.
2. Legal Bases for Processing
TRND processes your Personal Information based on the following legal grounds:
• Consent: When you have explicitly provided consent (e.g., subscribing to our newsletter).
• Contractual Obligations: To fulfill orders and provide services.
• Legal Compliance: To meet legal and regulatory requirements.
• Legitimate Interests: To improve services, enhance user experience, and ensure site security.
3. How Do We Use Your Personal Information?
We use the Personal Information that we collect to:
• Fulfill orders placed through the Site (including processing your payment information, arranging for shipping, and providing invoices and/or order confirmations).
• Communicate with you.
• Screen orders for potential risk or fraud.
• Provide you with information or advertising relating to our products or services when in line with the preferences you have shared with us.
• Serve retargeting ads.
• Improve and optimize our Site, including generating analytics about how our customers browse and interact with the Site and assessing the success of our marketing and advertising campaigns.
4. Sharing Your Personal Information
We share your Personal Information with third parties to help us use your information as described above. For example:
• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We use Google Analytics to understand how customers use the Site. Learn more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Third-Party Services:
Our Site may contain links to third-party websites, applications, or services. We are not responsible for the privacy practices or content of these third parties. We encourage you to review their privacy policies to understand how your information may be handled.
Additionally, we may share your Personal Information to:
• Comply with applicable laws and regulations.
• Respond to subpoenas, search warrants, or other lawful requests.
• Protect our rights.
5. Behavioral Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, visit the NAI’s educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info/.
6. Children’s Privacy
The Site is not intended for individuals under the age of 18. We do not knowingly collect or process personal information from individuals under 18. If we become aware of such data collection, we will delete it promptly. Parents or guardians who believe we may have collected information from a child should contact us immediately at hello@trndbot.com
7. Sensitive Personal Information
TRND does not knowingly collect or process sensitive personal information, such as racial or ethnic origin, political opinions, religious beliefs, or health-related data. If such information is inadvertently collected, it will be deleted promptly.
8. Data Retention
We retain your Personal Information as follows:
• Order Information: Retained for legal and tax purposes for up to [insert years].
• Device Information: Retained for up to [insert months] for analytics and performance optimization.
• Marketing Data: Retained until you opt out or request deletion.
If you wish to have your data deleted, contact us at hello@trndbot.com
9. Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
10. Data Breach Notification
In the event of a data breach that affects your Personal Information, we will notify you and applicable regulatory authorities within the legally required time frame.
11. Your Rights
As a user, you have the following rights:
• Access: Request access to your personal data.
• Rectification: Request corrections to inaccurate or incomplete information.
• Erasure: Request the deletion of your personal data, subject to legal obligations.
• Portability: Request the transfer of your data to another service provider.
• Objection: Object to specific processing activities, including direct marketing.
You also have the right to withdraw consent for certain activities and file complaints with your local data protection authority.
To exercise these rights, contact us at hello@trndbot.com
12. International Data Transfers
Your information may be transferred to and processed in countries outside your jurisdiction, including Canada and the United States. These transfers are conducted in compliance with applicable laws and with adequate safeguards in place.
13. Changes to This Policy
We may update this Privacy Policy at our sole discretion to reflect changes in our practices, legal requirements, or for other operational reasons. The updated Privacy Policy will be posted on this page with a new “Effective Date.” Your continued use of the Site after any changes to this Privacy Policy constitutes your acknowledgment and acceptance of the updated terms.
We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.
14. Data Privacy Officer Contact
If you have privacy-specific concerns, you may contact our Data Privacy Team:
Email: hello@trndbot.com
15. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us at hello@trndbot.com